The story of 1/10 Gearside Street, where patience, trust, and a proven strategy led to a result that exceeded all expectations.
Guidance Over Pressure
When Janene, the owner of 1/10 Gearside Street, first contacted Justin Hicks, she was at a crossroads, unsure if she was truly ready to move. Recognising her uncertainty, Justin’s approach was one of pure guidance. He suggested a patient, no-pressure strategy: list the property off-market to confidentially gauge buyer interest while Janene considered her options.
The Off-Market Test
With similar villas in Everton Park selling between $680,000 and $730,000, the off-market approach attracted several enquiries, with offers reaching as high as $700,000. While this was a solid figure, Justin advised Janene that the true potential of her property could be unlocked with broader exposure. Together, they agreed that this price wasn’t quite enough to make her desired move to the Gold Coast a reality.
The Strategy Shift: A Clear Goal
A few weeks later, Janene made her decision. With a clear goal to relocate by September, she was ready to commit to the sales process. This was the turning point. Justin immediately implemented a comprehensive, results-driven plan designed to maximise the sale price and meet her timeline.
The On-Market Campaign: Unleashing Full Potential
Justin launched a full on-market campaign, leveraging professional photography and strategic online marketing. The property was listed with a competitive “Offers Over $739,000” price point—a figure designed to attract serious buyers and create a competitive environment.
The response was immediate and powerful.
- Massive Interest: The first Saturday saw two busy open homes, attracting a total of 25 qualified buyer groups.
- Fierce Competition: By the following Tuesday, three strong, competing offers were on the table.
- Swift Result: By Thursday, just six days after listing, the home was under contract for an incredible $775,000.
The Numbers Tell the Story:
- Best Off-Market Offer:Â $700,000
- Recent Comparable Sales:Â $680,000 – $730,000
- Final On-Market Sale Price:Â $775,000
- Value Added by Full Campaign: $75,000
The Outcome: By trusting the process and transitioning from a passive off-market test to an active on-market campaign, Janene achieved a sale price $45,000 above the highest comparable sale and $75,000 more than her best off-market offer. Most importantly, she was able to confidently plan her move to the Gold Coast, right on schedule.
Tempted by an off-market offer? Let’s discuss what a full-scale marketing campaign could mean for your final sale price. Contact Justin Hicks for a strategic consultation.
