EMOTION VS.REASON
When conversing with Real Estate agents, you will often find that when they talk to you about buying real estate, they will refer to your purchase as a “home”. Yet if you are selling property, they will often refer to it as a “house”. There is a reason for this. Buying real estate is often an emotional decision, but when you are selling real estate you need to remove emotion from the equation.
You need to think of your house as a marketable commodity. Property! Real estate! Your goal is to get others to see it as their potential home, not yours. If you do not consciously make this decision, you can inadvertently create a situation where it takes longer to sell your property.
The first step in getting your home ready to sell is to “de-personalize” it. This is so that potential buyers view it as their home. For example when a potential homebuyer sees your family photos hanging on the wall it puts your own brand on the home and momentarily shatters their illusions about owning the house. Therefore, put away family photos, trophies, collectible items, knick-knacks, and souveniers. Put them in a box. Rent a storage area for a few months and put the box in the storage unit.
Do not just move the box into the garage or a closet. Part of preparing a house for sale is to remove “clutter”, and that is the next step in preparing your house for sale.
…ask Madeleine by making comment or emailing me directly.
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Hicks Real Estate Team
Hicks Real Estate is a Brisbane based, full-service real estate agency supporting buyers and sell as well as renters and property investors. With almost 20 years experience in the local market, we are the real estate experts you can rely upon.
